#BUILTBYGIRLS is a New York-based organization that provides various programs and opportunities to young girls interested in a career in STEM (science, technology, engineering, and math). Their WAVE program pairs girls with mentors in the industry and rotates the matches every 3 months.
Looking to create a more engaging experience, Corie and Ciara, sought out the help from Designation to recreate the WAVE onboarding process.
Forms are boring and can seem like a grueling process. Looking to create a more engaging experience, Corie and Ciara, sought out the help from Designation to recreate the WAVE onboarding process.
I worked with a team of 3 UI designers to research the market and provide various design options for the current onboarding experience for mentees. We worked remotely with #BUILTBYGIRLS and their product manager, Corie, and the customer experience lead, Ciara.
I designed the onboarding experience, redesigned the landing page, and some logo concepts. In addition, I created a style guide for applying new branding guidelines across the platforms.
Design Inspiration & Exploration
Exploring the Possibilities
Appealing to the user demographic between the ages of 15–23 years old was fundamental for this project. In addition to the market analysis my team and I did, I researched what girls today follow; celebrities, social media, and fashion. The #BUILTBYGIRLS Instagram was another source of inspiration that demonstrated the brand and how their users respond to the colors and graphics used. With my insights, I created 3 divergent moodboards and corresponding style tiles that encompassed the brand and girls.
Builders Building Builders
After 2 rounds of user testing, I created an engaging onboarding experience the mentees and mentors loved. The colors, shapes, and microinteractions helped keep users motivated to continue filling out their onboarding forms. I also created a style guide to help implement and maintain the WAVE branding across the #BUILTBYGIRLS platforms.
“Sarah worked with my team #BUILTBYGIRLS to redesign the registration and onboarding process for our mentorship platform. The designs she created were excellent, and she did a fantastic job of learning about our brand and capturing it visually with her designs. She had a keen eye for adapting early designs based on our feedback and user feedback. I'd happily work with Sarah again in the future!”
Product Manager at #BUILTBYGIRLS